From Positioning to GTM
01
It always starts with the customer
Depending on your stage of business and resources available we segment the market to find the exact audience for whom we are building.
02
Discover your Positioning
We conduct primary and secondary research to understand what's the market scenario is and how are you positioned today. This is the stage when we also audit your website, socials and analyse your competitors to get the full picture. Based on this data and your business strengths we arrive at a positioning strategy.
03
Create a distinctive Brand Identity
For effective communication, we will identify a brand personality that best works for your business. We will also create the brand identity and content strategy that will work in line with your positioning goals.
04
Channel & Content Strategy
Based on your audience we will choose the channels and the content that will make content and product distribution leading to instant awareness, interest and conversions. By now we are ready to activate our launch plan.