Is Apple set to Revolutionise the Health-tech space?
Apple’s AirPods Pro 2 is driving a category transformation, turning hearing aids into fashionable, multifunctional devices.
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Aug 233 min read
Don’t be everything for everyone | Community Strategy
As word of mouth and loyalty becomes harder and harder to earn for brands; community strategy needs to be part of your business strategy.
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Jul 194 min read
Steal but with Cultural Context
How Third Wave Coffee found success by embracing local culture This article name is inspired by the book Steal Like an Artist! Nothing is...
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Jul 91 min read
A brand is not a brand if it's not aspirational
You know your POSITIONING is in place if your brand is aspirational. ✨ Aspirational doesn’t mean premium. It means the business can...
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Jun 123 min read
Are brands now entertainment companies?
Brand building has always been about entertainment BECAUSE brand building has always been about culture. Successful brands identify the...
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Apr 44 min read
Why Sustainability Alone Won't Cut It
As founders or marketeers in the Indian market, we often express frustration that the concept of sustainability is slow to catch on. It's...
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Jan 64 min read
Strategic Partnerships for Brand Positioning
An often overlooked yet powerful way to establish a brand’s positioning is its brand partnership strategy. Strategic partnerships with...
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Dec 16, 20234 min read
Why CRO isn't what you think!
CRO (Conversion Rate Optimisation) is every e-commerce-based business’ priority yet it remains unclear for most. As the name suggests,...
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Nov 18, 20235 min read
5 brand-building lessons from Team India
The Indian Cricket team has been performing like none of us millennials could ever imagine in the 90s. Gone are the days when we used to...
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Nov 11, 20233 min read
Value Proposition Vs Profits
Authentic brand systems give weightage to both business model and value proposition
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Jul 30, 20232 min read
Brand Strategy : Your Key to Winning Consumer Hearts!
In today's fast-paced and competitive business landscape, startups and small businesses face an uphill battle when trying to stand out...
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Nov 14, 20222 min read
Brand Strategy is planning how to WIN
Implement brand strategy in 5 simple steps.
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Nov 7, 20223 min read
Brand Strategy lessons from Taylor Swift
How many Taylor Swift fans in the house? I may not be a bigger fan of Taylor Swift than Coldplay but I am a fan of her creative process...
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Sep 26, 20222 min read
Agile Brand Strategy is Focus Strategy
Brand Strategy is a very misunderstood term. It is very casually interchanged and used as brand identity and one of the possible reasons...
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Aug 27, 20222 min read
4 Steps to Brand Strategy
Where to begin working on your brand strategy
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