+91 7829903759
How We Unlock Growth
As buyers turn to AI to research, compare and decide what to buy, our content creation method ensures your brand is understood, cited, and mentioned by AI and traditional search engines - earning early Visibility, Share of Voice, and Trust.
Trusted Growth Partners for Scale-Ups
From Visibility to Authority
— Pick Your Starting Point
Our services include audit, gap identification and building your brand’s presence, credibility, and citations across AI search engines using positioning & content marketing.
STARTER
AI Visibility
Audit
What you get:
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Report with your visibility score (mentions, citations and sentiment) across Google AI Overviews, ChatGPT, and Perplexity
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Share of voice of your domain vs competition
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Performance report on 50 AI Queries across AI engines
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50 new AI prompts you should optimise.
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Content Optimisation of 1 pre-written article/landing page based on new prompts or existing queries
Duration: 10 days
GROWTH
AI-Focused Content Optimisation
What you get:
TECHNICAL AUDIT
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Technical audit of site and performance report
TOPIC/QUERY PRIORITISATION
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Identify priority topics for prompt identification
CONTENT GENERATION
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3 cornerstone content pieces — landing pages, guides, or campaigns
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Revise 10 existing content pieces for AI Visibility
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Content architecture for entire website
OFFSITE MENTIONS STRATEGY
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Identify web links where off-site mentions will increase share of voice.
BI-MONTHLY REPORTING
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Track progress across ChatGPT, Google AI Overviews, and Perplexity every 2 weeks.
Duration: Min 6 months
ADVANCED
Share of Voice Optimisation
What you get:
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Everything in Growth and additionally
ADDITIONAL CONTENT GENERATION
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Additional 3 cornerstone (total 6) content pieces — landing pages, guides, or campaigns
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Revise 20 existing content pieces for AI Visibility
OFFSITE MENTIONS IMPLEMENTATION
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Strategic off-site mentions implementation to increase share of voice.
Duration: Min 6 months
18+ YRS OF EXPERIENCE TO TRUST
Scaled brands like Paperboat and Project StepOne from idea to category leader — now building Definer Brands, where we position businesses to lead their category. I combine AEO strategy and insights into how LLMs parse and cite content to help brands grow through AI visibility.
Delhi Univ. & MDI, Gurgaon Alumni
Definer Brands’ AEO and content optimisation approach strengthened Recotap’s positioning and visibility across AI platforms. We’ve also seen higher-quality leads as a result; a clear reflection of their strategic impact.
Definer Brands blends marketing strategy with an advanced understanding of AI-driven communication. Their understanding of how LLM interpret and create content strengthened our brand storytelling across social and internal platforms
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M Vasanth Kumar
ex-MD & CEO of Lifestyle & Max Fashions,
Founder of Strategic Coach Mentor
We worked with Definer Brands for eight months on positioning for our edu-toys business in Germany. The depth of research and precision in their strategy frameworks impressed both our internal team and agency partners.
Nishtha Jolly
CEO, Jolly Designs
Early Childhood Development Toys, Germany
Should we invest in Answer Engine Optimisation (AEO)?
Short Answer:
If you’re seeing less traffic and fewer clicks, yes it's time.
AI search is changing how people discover information. Instead of clicking through websites, buyers now get answers directly from AI engines like ChatGPT, Gemini, and Perplexity.
That means your content needs to be part of those answers, not waiting behind a search result.
AEO ensures your brand is visible, cited, and trusted in this new discovery layer; where awareness and consideration begin.
FREQUENTLY ASKED QUESTIONS
Isn’t SEO enough to make my business visible in AI search?
Not quite. While both SEO and AEO are about technical and content optimisation. Ranking well in SEO i.e. ensuring search engines find and rank your website; does not mean AI systems understand and recommend it. AI engines like ChatGPT, Perplexity, and Google’s AI Overviews; cite brands and content they trust. You might rank on Google, yet never be mentioned when someone asks AI for solutions in your space.
Why choose Definer Brands over other SEO or AEO agencies?
At Definer Brands, we treat AI optimisation as a strategic growth function, not just a channel tactic. Most agencies approach AEO like SEO, focused on keywords or prompt tweaks. Our understanding of how LLMs interpret semantics, context, and credibility lets us design visibility strategies rooted in brand positioning and competitive strength. With over two decades of marketing and tech-entrepreneurial experience, our founder brings a holistic view of business growth - blending product strategy, brand narrative, and content precision. AI optimisation isn’t just about appearing in answers; it’s about building a brand that AI trusts to quote.
What types of businesses benefit the most from AEO?
Any business where customers make informed decisions; for example B2B software, SaaS platforms, Fintech, Healthtech or high-value consumer products; will benefit from AI Search Optimisation. If your buyers compare features, pricing, or reviews before they act, AI visibility ensures your brand appears in those early, high-intent conversations.
How is AEO different from SEO or traditional content marketing?
AEO focuses on context over keywords. It aligns your brand’s narrative with how LLMs (Large Language Models) interpret and recommend information. We optimise not just your site, but also help you identify sites where off-site mentions, citations, and content structure will help you get trusted by AI search engines. Our objectives are two fold. 1. To help AI systems understand your entity, context or category along with your product capabilities, features and differentiators. 2. Make it easy for AI to mention and cite your site where customers are asking for recommendations.
How long does it take to see results from AI visibility optimisation?
Most businesses begin noticing improved mentions and brand recall within 8-10 weeks. The duration is dependent on how your product is positioned and how much off-site marketing activity has been done beyond your website, recently.
Why are off-site mentions and citations more important than ever?
AI relies on validation, it cross-verifies information across trusted sources. Third-party mentions on credible sites, thought-leadership features, and structured data-signals tell AI that your brand is authoritative enough to quote.
When is AI-search optimisation most useful for my business?
Right when you’re growing or shifting focus. It’s especially valuable when your brand is: 1. In a growth stage and needs more qualified leads. 2. Launching a new product or brand extension. 3. Entering a new geography and building authority from scratch. 4. Repositioning to reach a different audience or value narrative.
Can my existing marketing team handle AEO, or do I need to hire new team members?
Your team can implement AEO, but it requires a mindset shift. Unlike SEO, AEO is strategic - focused on context, authority, brand positioning and multi-channel content distribution knowledge, not just keywords. Definer Brands works alongside your team to guide that transition and set up best practices.
Our Strategic Thinking Feed
