+91 7829903759
Win Buyers Before They Compare Alternatives
We combine SEO, GEO and strategic content so that buyers discover your brand early, understand your differentiation, and move through the journey with your brand in mind.
-
They search on Google
-
Then ask an AI engine for comparision
-
Then validate through other channels
SEO captures intent.
GEO shapes consideration
Revenue comes from optimizing for both.
How do we unlock Growth?
We focus on Topical Authority, Competitive Analysis and Distribution to create content that builds pipeline and reduces Customer Acquisition Cost (CAC). We start with an audit, optimise the content for increasing Share of Voice.
Trusted Growth Partners for Scale-Ups
From Visibility to Revenue
— Pick Your Starting Point
Our services are tailored to the business and marketing stage you are at. It includes audit, gap identification and building your brand’s visiblity and citations across AI search engines using content marketing
STARTER
Visibility
Goal: To increase visibility across search engines
Best for:
-
Series A startups or just hit PMF
-
Never optimized for SEO or structured content production
Objective: To improve brand visibility and awareness
Process:
- Audit site’s technical and content status using SEO and AEO platforms
- Set up 6 months' objectives and measurement metrics keeping brand awareness as the key pillar
- Identify the topics to act as pillar for content marketing
-
Generate structured content to meet SEO and GEO objective with clear milestones
Duration: min 6 months
ADVANCED
Revenue
Goal: To drive pipeline/revenue from search engines
Best for:
-
Series B & above for growth using AI SEO
-
Covered SEO through structured approach & proven revenue attribution to organic search
Objective:
-
Generate pipeline from SEO/AEO traffic
-
Reduce CAC by investing on unbranded long tail prompts
Process:
-
Audit current prompt/queries optimisation across informational, consideration and intent categories
-
Set up 6 month objective and metrics of measurement
-
Generate structured content for onsite and offsite to meet objective with clear milestones
Duration: min 6 months
About Definer Brands
We are not the average SEO agency optimising for keywords, traffic or clicks. We are an Organic Growth Marketing firm.
We believe in creating content that drives high intent traffic to your brand asset, for revenue growth.
Our content strategy pillars are hinged on making your customer’s buying decision easier, easing discovery of your brand and drive pipeline.
Our Capabilities
Topical
Authority
Persona
Mapping
User Intent Research
Market Gap Analysis
Competitive Analysis
Landing Page Optimization
Conversion Rate Optimization
Content Strategy
Earned & Owned Strategy
Site
Architecture
Internal
Linking
Citation Optimization
18+ YRS OF EXPERIENCE TO TRUST
Siddhangana Karmakar - Founder
Marketer & Entrepreneur
After scaling brands like Paperboat, Project StepOne from idea to category leader; I started Definer Brands to give other brands the same leverage.
Delhi Univ. & MDI, Gurgaon Alumni
Definer Brands’ AEO and content optimisation approach strengthened Recotap’s positioning and visibility across AI platforms. We’ve also seen higher-quality leads as a result; a clear reflection of their strategic impact.
Definer Brands blends marketing strategy with an advanced understanding of AI-driven communication. Their understanding of how LLM interpret and create content strengthened our brand storytelling across social and internal platforms
%203.png)
M Vasanth Kumar
ex-MD & CEO of Lifestyle & Max Fashions,
Founder of Strategic Coach Mentor
We worked with Definer Brands for eight months on positioning for our edu-toys business in Germany. The depth of research and precision in their strategy frameworks impressed both our internal team and agency partners.
Nishtha Jolly
CEO, Jolly Designs
Early Childhood Development Toys, Germany
Should we invest in Answer Engine Optimisation (AEO)?
Short Answer:
If you’re seeing less traffic and fewer clicks, yes it's time.
AI search is changing how people discover information. Instead of clicking through websites, buyers now get answers directly from AI engines like ChatGPT, Gemini, and Perplexity.
That means your content needs to be part of those answers, not waiting behind a search result.
AEO ensures your brand is visible, cited, and trusted in this new discovery layer; where awareness and consideration begin.
FREQUENTLY ASKED QUESTIONS
Isn’t SEO enough to make my business visible in AI search?
Not quite. While both SEO and AEO are about technical and content optimisation. Ranking well in SEO i.e. ensuring search engines find and rank your website; does not mean AI systems understand and recommend it. AI engines like ChatGPT, Perplexity, and Google’s AI Overviews; cite brands and content they trust. You might rank on Google, yet never be mentioned when someone asks AI for solutions in your space.
Why choose Definer Brands over other SEO or AEO/GEO agencies?
At Definer Brands, we treat AI optimisation as a strategic growth function, not just a channel tactic. Most agencies approach AEO like SEO, focused on keywords or prompt tweaks. Our understanding of how LLMs interpret semantics, context, and credibility lets us design visibility strategies rooted in brand positioning and competitive strength. With over two decades of marketing and tech-entrepreneurial experience, our founder brings a holistic view of business growth - blending product strategy, brand narrative, and content precision. AI optimisation isn’t just about appearing in answers; it’s about building a brand that AI trusts to quote.
What types of businesses benefit the most from AEO/GEO?
Any business where customers make informed decisions; for example B2B software, SaaS platforms, Fintech, Healthtech or high-value consumer products; will benefit from AI Search Optimisation. If your buyers compare features, pricing, or reviews before they act, AI visibility ensures your brand appears in those early, high-intent conversations.
How is AEO/GEO different from SEO or traditional content marketing?
AEO focuses on context over keywords. It aligns your brand’s narrative with how LLMs (Large Language Models) interpret and recommend information. We optimise not just your site, but also help you identify sites where off-site mentions, citations, and content structure will help you get trusted by AI search engines. Our objectives are two fold. 1. To help AI systems understand your entity, context or category along with your product capabilities, features and differentiators. 2. Make it easy for AI to mention and cite your site where customers are asking for recommendations.
How long does it take to see results from AI visibility optimisation?
Most businesses begin noticing improved mentions and brand recall within 8-10 weeks. The duration is dependent on how your product is positioned and how much off-site marketing activity has been done beyond your website, recently.
Why are off-site mentions and citations more important than ever?
AI relies on validation, it cross-verifies information across trusted sources. Third-party mentions on credible sites, thought-leadership features, and structured data-signals tell AI that your brand is authoritative enough to quote.
When is AI-search optimisation most useful for my business?
Right when you’re growing or shifting focus. It’s especially valuable when your brand is: 1. In a growth stage and needs more qualified leads. 2. Launching a new product or brand extension. 3. Entering a new geography and building authority from scratch. 4. Repositioning to reach a different audience or value narrative.
Can my existing marketing team handle AEO/GEO, or do I need to hire new team members?
Your team can implement AEO, but it requires a mindset shift. Unlike SEO, AEO is strategic - focused on context, authority, brand positioning and multi-channel content distribution knowledge, not just keywords. Definer Brands works alongside your team to guide that transition and set up best practices.
Our Strategic Thinking Feed
