Our Services
1
Positioning Strategy
Discovering unique value proposition for brands and products using data-driven insights backed by quantitative and qualitative research.
2
GTM Strategy
Launching new products or services, entering new markets or launching a new venture. We will set up your entire go to market strategy and execution.
3
Marketing Strategy
We combine purpose-driven storytelling and data-driven strategies to enhance brand recall and maximize your marketing ROI.
Siddhangana Karmakar - Founder & Chief Strategist
Brand Builder, Marketer & Entrepreneur
18+ YRS OF EXPERIENCE TO TRUST
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Making businesses more customer-centric
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Ex-eduplay and employee branding solution startups' founder
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Hands-on learning in product marketing, digital marketing and brand building.
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Delhi Univ. & MDI, Gurgaon Alumni
DO THESE SOUND FAMILIAR TO YOU?
Our products are great, but our marketing ROI is low.
- B2C Haircare & Skincare (Personal Care), offline brand in Tier 2 cities​
We are introducing new products, but growth has stagnated
- Eduplay brand in Germany​​
We are competing on price, our margins are impacted hence profits are declining
- Manufacturing & exports co. in India​​
Why they trust us!
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Siddhangana has excellent skills and capabilities in creating service brand which she demonstrated in building our brand.
Also her rich experience in Product Brand building in D2C segment enabled her to formulate and execute brand communication strategy for relevant target market. She is quite innovative in creating multimedia content to ensure impactful and continuous customer engagement.
M Vasanth Kumar; ex-MD & CEO of Lifestyle & Max Fashions,
Founder of Strategic Coach Mentor
I worked with Siddhangana for 8 Months for Brand strategy of our Edu toys business in Germany.
Post our engagement our team and ad agencies are awe-struck by the amount of details that have gone into the planning of the strategy book and other pegs she created for us.
I would definitely work with her in the future and have major appreciation and respect for her efficient work.
Nishtha Jolly, Founder of Jolly Designs, Germany
Our Strategic Thinking Feed
FREQUENTLY ASKED QUESTIONS
1. What is a growth marketing agency? A growth marketing agency like Definer Brands will evaluate both your marketing and sales funnels to help you develop a data driven growth strategy that focuses on customer acquisition, lowering your customer acquisition costs (CAC), and increasing your customer lifetime value (CLTV).
2. What are the benefits of growth marketing? Growth marketing uses data-driven experimentation to optimize every stage of the customer journey. This approach continually refines tactics, leading to sustainable growth, improved ROI, and higher loyalty. By remaining agile and adaptable, businesses can pivot quickly, staying ahead in an ever-evolving market.
3. What sets Definer Brands apart from other marketing agencies? We use a holistic marketing approach where we use brand positioning to drive our growth marketing decisions. We ensure that every creative element directly contributes to measurable business results. Our collaborative approach also means we partner closely with you to understand your goals, challenges, and market dynamics—so we can deliver tailored strategies that drive long-term success.