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UNLOCKING GROWTH OPPORTUNITIES

Take the next steps in new product, market or revenue

extension, confidently

What We Do?
 

Integrated growth strategies for gaining both short and long term market share

1

Positioning

Crack the code on your audience, their needs, value proposition, and messaging. Make your business more accessible, relatable and a brand of choice.

2

Go-To-Market

Launching new products or services, entering new markets or launching a new venture? We will set up your entire go to market strategy and execution.

3

Brand & UX Design

Strategy only makes sense when we design the right brand identity & experience to reflect it. From strategy to experience design, we cover the whole mile.

Trusted by growth stage and established brands

HP Enterprise
Volo Health
Ningen
Jolly Designs
Strategic Coach Mentor
Streamoid
Aeiforo
Steviocal
Soliflex
Wholesome Platter
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BRAND POSITIONING
MARKETING STRATEGY
BRAND IDENTITY

Positioning

for personal care brand to expand in offline market 

Siddhangana Karmakar

Siddhangana Karmakar - Founder & Chief Strategist
Brand Builder, Marketer & Entrepreneur 

  • Siddhangana

18+ YRS OF EXPERIENCE TO TRUST

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  • Making businesses more customer-centric

  • Ex-eduplay and employee branding solution startups' founder

  • Hands-on learning in product marketing, digital marketing and brand building.

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Delhi Univ. & MDI, Gurgaon Alumni

Paperboat
Reliance
Project StepOne
MSL Group

DO THESE SOUND FAMILIAR TO YOU?

Our products are great, but our marketing ROI is low.

B2C Haircare & Skincare (Personal Care), offline brand in Tier 2 cities​

We are introducing new products, but growth has stagnated

Eduplay brand in Germany​​

We are competing on price, our margins are impacted hence profits are declining

Manufacturing & exports co. in India​​

Why they trust us!

Vasanth Kumar

Siddhangana has excellent skills and capabilities in creating service brand which she demonstrated in building our brand.

Also her rich  experience in Product Brand building in D2C segment enabled her to formulate and execute brand communication strategy for relevant target market. She is quite innovative in creating multimedia content to ensure impactful and continuous customer engagement.


 

M Vasanth Kumar; ex-MD & CEO of Lifestyle & Max Fashions,
Founder of Strategic Coach Mentor

 

Nishtha Jolly

I worked with Siddhangana for 8 Months for Brand strategy of our Edu toys business in Germany.


Post our engagement our team and ad agencies are awe-struck by the amount of details that have gone into the planning of the strategy book and other pegs she created for us.
I would definitely work with her in the future and have major appreciation and respect for her efficient work.

 

Nishtha Jolly, Founder of Jolly Designs, Germany

Our Strategic Thinking Feed

FREQUENTLY ASKED QUESTIONS

1. What is a growth marketing agency? A growth marketing agency like Definer Brands will evaluate your overall product, marketing and sales funnels to help you develop a growth strategy that focuses on optimising customer acquisition using delight and better experience, while also increasing your customer lifetime value (CLTV).

2. What are the benefits of growth marketing? Growth marketing focuses on optimizing every stage of the customer journey. This approach continually refines tactics, leading to sustainable growth, improved ROI, and higher loyalty. By focusing on growth marketing with us, we enable you to improve your customer acquisition at lowered costs and improving life time value of customers through better product experience.

3. What sets Definer Brands apart from other marketing agencies? We use a holistic marketing approach where we use brand positioning to drive our growth marketing decisions. We ensure that every creative element directly contributes to measurable business results. Our collaborative approach also means we partner closely with you to understand your goals, challenges, and market dynamics—so we can deliver tailored strategies that drive long-term success.

Definer Brands

Growth Marketing Partners

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At Definer Brands, we partner with visionary founders and core teams of emerging businesses to co-create their competitive edge for sustainable growth. We collaborate closely with you to create differentiated strategies that accelerate your growth.

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Our team of marketers, design thinkers, and creatives merges data-driven insights with inspired design, empowering you to go to market for winning.

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